Fabled Pet Food enters Venezuelan market – Brand Wagon News

Fabled Pet Food has unveiled its latest venture into the Venezuelan market, marking a significant milestone in their global expansion journey. As per the company, they have crafted their approach to meet the needs of Venezuelan pets and their owners recognizing the increasing demand for high-quality pet nutrition among urban pet owners.

Additionally, the decision to step into Venezuela stems from the global trend towards urban living, which extends its embrace to cherished pets.

Talking about the expansion, Prateek Raj Singh, co-founder, Fabled Pet Foods, said, “Creating a meaningful bond between pets and their owners through an urban lifestyle appropriate diet is not just our goal; it’s our passion. At Fabled Pet Foods, we believe in nurturing the health and happiness of every urban pet, one empty bowl at a time.”

Moreover, the company’s distribution strategy encompasses a blend of online and offline channels to reach the target audience. It further claimed that approximately 15% of the sales are conducted through leading online platforms such as Mercadolibre and Pedidos Yes, while the remaining 85% are achieved through a network of physical stores strategically located across the country.

Furthermore, Fabled Pet Food has a presence in over 100 retail stores and leading pet e-commerce platforms such as Supertails in India, alongside an online presence through Amazon India.

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